JOB DESCRIPTION AND REQUIREMENTS:
Location: Los Angeles, CA (Mostly remote; in-person content capture & meetings)
Reports to: Sunny Jenkins (and a dotted line to the Creative Director, Rylee Ebsen)
Schedule: Freelance/Part-Time (20 hours/week). Must have daily availability for community engagement/posting, including weekends.
Compensation: $25–$30 per hour (commensurate with experience and equipment)
The Role
The Social Media Manager will own and execute a 7-day-a-week publishing cadence across Instagram and Facebook for our marquee client, The Original Farmers Market (TOFM), ensuring a consistent, high-quality presence that reflects the energy and diversity of the market.
This role is responsible for end-to-end content creation and curation—developing original, social-first ideas, sourcing and requesting content from a network of 100+ merchants, and bringing those stories to life through hands-on shooting, editing, and production. You will proactively identify opportunities for unique, fun, and engaging content that drives audience growth and interaction.
In addition to content development, you will lead daily programming, publishing, and real-time community management, including actively engaging with followers through likes, comments, reposts, and direct interactions, while also monitoring and flagging any issues that require escalation.
You will leverage platform expertise across Instagram and Facebook, manage account access for timely engagement, and utilize Planable to maintain a disciplined and organized publishing workflow. This role requires a balance of creativity and operational rigor to deliver best-in-class content and foster an authentic, always-on connection with the TOFM community.
Key Responsibilities
Social Management & Publishing
Lead 7-day-a-week publishing across Instagram and Facebook, including feed posts, Stories, Reels, and active community engagement.
Oversee daily social planning and scheduling using Planable (or similar platforms) to maintain a consistent posting cadence.
Monitor and engage with the community in real time—managing account logins to handle reposting, tags, likes, comments, and shares.
Capture and edit on-site content for key activations (e.g., Vinyl Fest, Fall Festival, seasonal events).
Build relationships with Market merchants to request and create content that highlights their products, personalities, and stories.
Attend weekly social meetings, internal project calls, and merchant-facing meetings to align on upcoming activations.
Must be available approximately 20 hours per week, including weekends, to manage real-time engagement and Story reposting.
Content Creation & Production
Shoot and edit social-first photo and video content optimized for Instagram and Facebook.
Write engaging, on-brand captions and identify trending audio to maximize reach and impact.
Support creative ideation, storyboarding, and social scriptwriting to generate fun, shareable content.
Ensure all content aligns with the established brand voice, aesthetic, and overarching client goals.
Attend and capture content at Market events, including evenings and weekends as needed.
Must be in-person at The Original Farmers Market to capture content, meet with merchants, and spend time on-site for storytelling.
Performance & Reporting
Monitor key metrics, generate reports for client review, and provide insights to refine programming strategy.
Stay current on platform trends, algorithm shifts, and best practices to keep the brand culturally relevant.
Qualifications
Experience
3+ years in social media management, publishing, or content production; experience managing brand channels in agency, hospitality, entertainment, events.
Skills & Tools
Proficiency in Planable, Plann, Meta Business Suite, Later, CapCut, Canva, and Adobe Creative Suite (Premiere, Photoshop, Lightroom, etc.).
Proven ability to capture high-quality content via iPhone, DJI, and Prosumer cameras.
Excellent time management and communication skills.
Strong grasp of platform-native storytelling and social copywriting.
Ability to interpret analytics and translate insights into actionable content strategies.
Knowledge of community engagement tactics and emerging social trends.
Confidence in leveraging AI tools for content ideation, trend research, and workflow optimization.
Next Steps
Please send your resume, portfolio, and a brief cover letter to hiring@therightnow.co. Candidates selected for interviews may be asked to complete a short creative assignment.
The Right Now is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience and skills and a fundamental belief in social justice.