GOPUFF
L.A. Entrepreneur Showcase
SOCIAL MEDIA STRATEGY • INFLUENCER STRATEGY • BRAND MARKETING
The Challenge
As Gopuff expanded into Los Angeles, the delivery platform wanted to introduce itself to the market while reinforcing its commitment to emerging and locally relevant brands. The challenge was to create a launch moment that would build awareness for Gopuff while authentically connecting the brand with Los Angeles entrepreneurs, influencers and cultural tastemakers.
Our Approach
Timed to National Entrepreneur’s Day, TRN created and executed a turnkey experiential event that brought influential guests together with the founders and makers behind emerging brands available on Gopuff.
TRN developed the branded experience and curated an audience of local influencers and thought leaders, creating opportunities for guests to discover products, meet entrepreneurs and organically share the experience across social media.
Measuring Success
The activation established a format Gopuff could carry into additional markets.
The successful event concept continued to be replicated as part of Gopuff’s broader expansion, extending the impact of TRN’s original strategy beyond the Los Angeles launch.
7.1M+
INSTAGRAM IMPRESSIONS
EXPERTISE
Experiential Marketing ● Community Engagement ● Market Launch ● Stakeholder Engagement ● Local Audience Engagement