GOPUFF
The World’s First Quartertime Show
SOCIAL MEDIA STRATEGY • INFLUENCER STRATEGY • BRAND MARKETING • STRATEGIC COMMUNICATIONS
The Challenge
For the Super Bowl's first-ever YouTube #QuartertimeShow, Gopuff needed to create a halftime alternative that would feel as culturally significant as the game itself—while safely transporting and showcasing a roster of rare, high-value goods from top talent and creators.
Our Approach
Gopuff partnered with Lil Dicky to headline the ultimate performance, assembling a star-studded "cast" of products including Kendall Jenner's 818, Cardi B's Whipshots and a limited-edition sculpture by Mr. Flower Fantastic.
Staying on-theme with the show, TRN designed a custom production road case with laser-cut foam inserts to safely transport the fragile, sought-after goods.
To extend the moment beyond the broadcast, TRN also produced #QuartertimeShow-branded karaoke mics and personalized Gopuff "Credit Cards," giving the campaign an additional layer of shareable branding built to drive social coverage long after the game
Measuring Success
The campaign generated over 247 million views across social platforms, with posts from recipients including Jon Bon Jovi, Tinx, Kendall Jenner and Ben Soffer amplifying the Quartertime Show across their platforms.
247M+
COMBINED SOCIAL
MEDIA REACH
EXPERTISE
Custom Production ● Talent & Brand Partnerships ● Social Amplification ● Product Storytelling ● Branded Merch Design ● Fan Engagement ● Cultural Moment Marketing