I AM A VOTER.
A Cultural Movement
STRATEGIC COMMUNICATIONS • SOCIAL MEDIA STRATEGY • INFLUENCER STRATEGY • BRAND MARKETING
The Challenge
Los Angeles-based I am a voter. set out to make voting an unmissable cultural moment, particularly among 18–35-year-olds and historically underrepresented voters.
Our Approach
TRN applied the tools of consumer marketing to civic engagement, building an ecosystem of brand, sports, media and talent partnerships that made voting highly visible across culture.
Hundreds of collaborations across fashion, beauty, entertainment and sports amplified the message through products, donated media, social content and influential talent, including voter-engagement ads shown in movie theaters nationwide.
Major sports leagues including the NBA, NFL and MLB incorporated the I am a voter. text tool into social, digital and print assets, PSAs and live-game reminders, while athletes and teams engaged their own communities and fans.
TRN also helped turn essential voting facts and registration deadlines into highly shareable social content, giving celebrities, brands and partners simple tools to amplify accurate information and drive audiences directly to voter registration.
Measuring Success
An engaging social media presence, breakthrough earned media, and hundreds of brand, sports and talent partnerships helped make voter participation highly visible in popular culture.
2.5B+
SOCIAL MEDIA IMPRESSIONS
1.6B+
EARNED MEDIA IMPRESSIONS
1M+
NEW VOTER REGISTRATIONS ENGAGED
EXPERTISE
Civic Engagement ● Public Awareness ● Audience Mobilization ● Public Education ● Multicultural Audience Engagement ● Social Media Channel Management ● Talent & Influencer Relations ● Brand Partnerships